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Advertising Producer's Association Masterclass 2026
Project type
Course
Date
March 2026
Location
London
I recently completed the Advertising Producers Association (APA) Masterclass 2026 - an intensive and comprehensive program, covering all aspects of commercial production, from agency workflows and legal frameworks to budgeting and contracts.
Course highlights included:
- A masterclass with acclaimed film director Sharon McGuire (Bridget Jones' Diary, Bridget Jones' Baby)
- A hands-on filmmaking exercise designed to sharpen instincts under pressure and underscore the producer's role in delivery
- A studio visit to Black Kite to see their post-production work on the Stranger Things x KFC campaign
- A practical session operating the techno-crane at ARRI Rental
- A special effects class with Machine Shop
- A Friday pitch exercise working with senior production heads to develop and present a full agency response to a Cadbury's script
The course closed with a thought from lead tutor Jeremy McWilliams that I've carried with me: "Be the change - we have a golden opportunity in advertising to create the world you want to see."
