Google Pixel 8 and 8 Pro Product Launch - Creative Assets

As Creative Producer at EssenceMediacom, I oversaw the workflow to deliver creative assets for the Google Pixel 8 and 8 Pro phone launches, ensuring professional quality static and dynamic banner and video ads across YouTube, Meta and TikTok. Liaising across multiple different time-zones and markets, we were guided by the US creative toolkit to produce a suite of assets for UK, France, Germany and Italy, building up fanfare around the launch of the Google Pixel 8 and 8 Pro.

I also proactively managed a complex copy generation / transcreation process for the launch, ensuring all markets were shown copy relevant to their audience type and consumer position. Results showed that this enhanced feature messaging helped the ads to perform excellently, with improved CTR by 37% compared to the previous Pixel 7 / 7 Pro launch.

The ads created a massive spike in brand awareness around the product launch, and ultimately helped sell an enormous volume of Google Pixel phones.