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'The Round Table' - Lush x The Traitors - Personal R&D
Project type
Personal R&D - Creative Concept with GenAI
Date
December 2025
Location
London
'The Round Table' is a speculative brand film showcasing an imagined partnership between 2 x of my favourite brands - Lush Cosmetics and BBC's The Traitors reality show.
Created as an R&D concept in order to explore various AI workflows, I wanted to create a film that explores how a values-led brand like Lush can authentically intersect with entertainment culture, utilizing authentic tone of voice. The end result showcases products that could genuinely be on the shelves in Lush!
- Ideation, Creative Strategy, Product Development and Copy = all my own
- Image Generation = Gemini, Nano Banana
- Animation = Runway
- Edit Suite = Adobe Premiere Pro
- Music = Suno
- Workflow Assistance = ChatGPT